"Work is so crazy right now, but we should meet up soon." -text from a guy, probably sitting on his couch, who wants the Purple Gumball

If you're new to Gumball Love, welcome! Gumball Love is a concept created to help women see the red flags of fake love, and be able to identify real, unconditional love.

Each flavor "Gumball" represents a type of attention that a person is seeking from you. They will give you a "quarter" so you give them a gumball, and then they get "high" off the attention, like a sugar rush. They may therefore act like they care for you and love you, but it's really just to get the kind of attention they want from you.

I've been doing a podcast series going into depth and detail about each flavor gumball, or each type of attention, so you can really start to see the nuances and get really good at spotting the guys who aren't seeking a real intimate connection. The links to previous episodes in the series are at the bottom, I suggest you start from the...

Today I will be announcing a BIG EXCITING announcement about the Back to YOU Academy and membership program!! Listen in for details:D

Also, I'll be addressing an interesting thing a dude said to one of the girls I’m coaching. After a while of fun dates, he expressed that he’s no longer interested, with the reasoning: “I guess I just need the chase.”

The chase.

An ages-old tactic that still makes its way into dating advice articles for some reason. The idea that the woman has to be mysterious, and not give away too much, to keep the guy on the hook so he keeps interested.

But is this tactic legitimate? Let’s stop and REALLY examine this. So often we hear it and we just take it at surface level because we’ve heard it over and over so it becomes just part of the things we “know” until they’re proven wrong (like how we “need” to eat meat to get enough protein).

So when he says he needs the chase, what does that really...