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WHAT IS GUMBALL LOVE?
Gumball Love is a transactional relationship. One person puts in a quarter, the other person gives a Gumball.

The Quarter
is the action or prompt which provokes the other person to provide the flavor of response they crave the “Gumball.”

The Gumball
itself is the sugar high of attention. It’s the validation that can soothe, distract, stimulate, create pleasure or reduce pain.
NICE TO MEET YOU
I'm Melissa Roberts
Founder and Creator of Gumball Love. When he puts in a quarter, don’t give him the Gumball. The Gumball completes the transaction and gives him the sugar high of attention he craves. This revolutionary concept quickly reveals the character of Mr. Wrong and allows you to filter him out of your life fast to and expedite your journey to finding THE ONE.
- Melissa is a relationship and life coach, host of the Gumball Love Podcast, creator of the Back to You and Level up for Love Academies.
- Melissa and her Husband Iain Roberts co-created the Gumball Love Assessment tool customized to discover what kind of Gumball Guy you attract.
- Melissa and her husband have been married since 2022, live in UES of New York City, NY with Lucy "Goose" (Shih Tzu) and Charlie (Morkie)
- LATEST FROM THE BLOG -
Gumball Love is attention addiction.
Attention is just like a Gumball, temporarily intense and sweet but soon the effect is gone. Guys addicted to the “Gumball (any flavor of attention), get a high from the excitement, adoration and validation. During this cycle they appear to be falling in love. When the high is gone and they pull away, ghost or cheat leaving you feeling confused, rejected and heartbroken.
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A lot of coaches out there will tell you feeling butterflies around a new guy is a bad sign, because it means your nervous system is recognizing danger. This just isn't totally true ...
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He's a Nice Guy, But Is He The One?
Here are the questions to ask yourself to know if you should continue dating someone, even if they're not a Gumball Guy, or if it's best to move on.
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